The 50-Hour Marketing Plan: Where Busy Firms Should Spend Limited Marketing Time
Presented by Brad Phillips, Fairbuilt Design Studio
1 AIA LU|Elective

Most architecture firms don't have a marketing department, and most of their work comes from people they already know. This session lays out plan for firms with limited time: get clear on the work you want, build a simple system around the relationships that already bring you projects, create new opportunities on purpose, and only then invest in visibility. You'll leave with a 50-hour plan and worksheets you can start using immediately.

Free for AIA and NOMA members
$15 for non-Members

Learning Objectives
Participants will be able to:
1. Identify the relationships and referral sources that currently generate most of their firm's work.
2. Define the project types, client types, and markets their firm wants to pursue.
3. Build a basic relationship-tracking system and contact cadence.
4. Allocate a fixed number of marketing hours across clarity, relationships, opportunity, and visibility.