New visual identity implemented to support AIA priorities
To signal a big change, you have to change something big.
That’s the guiding principle behind AIA’s updated brand identity, which launches this month.
In 2019, triggered by the increasing threat of climate change, AIA committed its full influence to eliminating building carbon emissions by 2040. In 2020, following the murder of George Floyd and the ensuing demonstrations for social justice, AIA pledged to pursue racial equity – in our association, in our profession, and in the communities we build – with the same dedication.
As an organization, AIA is evolving to reflect new, 21st century challenges. To achieve maximum influence and impact, AIA’s updated visual identity, approved by the Board, signals that evolution and reinforces commitment to achieving meaningful change in the built environment.
“AIA’s vote to propel the full force of our resources toward climate action marked a defining moment for our organization, and this year’s decision to pursue racial equity with the same urgency is another turning point,” commented AIA 2020 President Jane Frederick, FAIA. “Architects understand how design communicates meaning, and this logo underlines AIA’s commitment to designing a zero-carbon, resilient, healthy, just, and equitable future for everyone.”
See the logo, learn more about AIA’s new focus, and join us in this effort at blueprintforbetter.org.