Design is storytelling—and unforgettable stories are what move people to act. Yet many design communications lack a clear vision and emotional connection. The ability to craft a compelling narrative can determine whether an idea succeeds or stalls. These sessions explore how storytelling rooted in the AIA Framework for Design Excellence can elevate your firm’s ability to win work.
In these sessions, you’ll
Identify project story hooks based on the prompts from the Framework for Design Excellence.
Develop a high-impact project story that speaks to a broad audience.
Analyze draft material and identify where the story needs to dig deeper.
Deliver a short presentation about a project's impact.
Cost
Members
20 dollars per session, 40 dollars in total
Non-members
30 dollars per session, 60 dollars in total
About the Presenters
Karen is an experienced storyteller in the arts, architecture, and design. She cultivates a holistic approach to strategic communications and leadership development. Serving as a creative leader and storyteller for award-winning campaigns and projects of multiple scales, she brings a broad perspective to her work. She worked in-house at Boston Lyric Opera, Bohlin Cywinski Jackson, and Payette before starting her consultancy.
Corey, AIA, is a recipient of the AIA 2025 Young Architect Award and his the sustainability director at Bora Architects. He is widely recognized as a visionary strategist and advocate and has redefined the role of sustainability in architecture. From co-creating the AIA Framework for Design Excellence to helping firms across the country embed climate and equity into practice, Squire shows how purposeful design can reshape the world—and the profession—for the better.
Other Details
The two sessions will be on November 5th and 6th from 5:30 PM- 7:30 PM.
Locations are currently pending
4 hours of HSW CE are pending