Small Firms Exchange Monthly Meeting - Tailoring your message to your multiple client types

Name: Small Firms Exchange Monthly Meeting - Tailoring your message to your multiple client types — AIA Oregon
Start: 2023-11-16T12:00:00-0800
End: 2023-11-16T13:00:00-0800

Thursday, November 16, 2023
12:00 PM 1:00 PM 12:00 13:00

Google Calendar ICS

Julie Flattery, copywriter/marketing consultant and founder of Deconstructed Workshops, will be presenting on strategies small firms can employ to tailor your message to your multiple client types. With a background working in a variety of architecture firms leading their marketing & business development efforts, Julie brings a wealth of experience on how to verbally communicate your unique value. Deconstructed Workshops is best known for its signature workshop, The Art of Proposal Creation, which aims to empower individuals & staff to uplevel their skills around responding succinctly & successfully to RFP/Q’s.

Speaker Bio

Julie Flattery
Copywriter/Marketing Consultant, Deconstructed Workshops

Hello, I’m Julie! I teach the verbal communication side of the workshops. I grew up with an architect father who taught me early in life that the spaces we spend time in have a profound impact on how we feel. His influence made me love architecture, and my natural affinity for words made me love writing about it.

I started my career at a large Los Angeles architecture firm. While studying English and journalism, I began assisting the marketing studio with writing bios for proposals. Who knew then that this would be the start of a lifelong career? Over 30 years later here I am, teaching the myriad things I’ve learned with the goal of helping others to streamline their process and become more successful overall. Throughout the Deconstructed workshops, I’ll be focusing on tips, tricks, and shortcuts in addition to honing writing skills and targeting the entire proposal to directly respond to the RFP/Q.

My most recent experience before striking out on my own was as the Marketing Director and a Senior Associate at Bassetti Architects. I led the firm’s marketing and business development efforts and the marketing team for both the Seattle and Portland offices. As one of the first employees in Portland, I helped grow it from two to 22 people over a five-year period. This success began when we landed the first job from the Portland Public School’s bond in 2013, Roosevelt High School. As the new firm in town, we were a longshot, and this was no small accomplishment.